INFORMATION
Hello, Im Pablo Cachón. Creative director at Ogilvy Madrid.
![]()
Hello. I'm Pablo. I am Creative Director and I work in advertising. A multi-disciplinary thinker skilled in leading innovative through global campaigns.
I am currently creative director for Uber at Ogilvy Madrid.
With over 20 years of local and global experience in agencies (Ogilvy Madrid, StudioX for The Coca-Cola Company, Cheil Spain, Leo burnett Iberia, Contrapunto BBDO) working with clients ranging from Coca-Cola, LaLiga, Ford, Iberia, Mondelez, University of Europe, Samsung, ONCE, Jeep International, Philip Morris International, Chrysler International, Kellogg's, Banco Santander, BP, Orange.
Eurobest Grand Prix, Cannes Lions Gold, The One Show Gold, CdeC, El Ojo de Iberoamérica, el Sol and ADC winner.
I am currently creative director for Uber at Ogilvy Madrid.
With over 20 years of local and global experience in agencies (Ogilvy Madrid, StudioX for The Coca-Cola Company, Cheil Spain, Leo burnett Iberia, Contrapunto BBDO) working with clients ranging from Coca-Cola, LaLiga, Ford, Iberia, Mondelez, University of Europe, Samsung, ONCE, Jeep International, Philip Morris International, Chrysler International, Kellogg's, Banco Santander, BP, Orange.
Eurobest Grand Prix, Cannes Lions Gold, The One Show Gold, CdeC, El Ojo de Iberoamérica, el Sol and ADC winner.
EMAIL TWITTER
Awards
COKE ZERO DISRUPTION (COCA-COLA)
New York Festivals 2025 (Bronze)
LALIGA KICK OFF (LaLiga)
The One Show
Top 3 creative directors (Spain)
Gold pencil Direct Marketing-Physical Items
Silver pencil Design Promotional-Physical Items
Merit Award Design-Craft-Printing & paper craft
Cannes Lions
Shortlist Direct
Shortlist Packaging
CdeC
Plata Craft
Bronce Idea
Anuario Innovación
El Sol
Oro Medios
Plata Diseño
OOO TEST DRIVE (Ford)
El Sol
Bronce Activación y Experiencia de marca
Bronce Digital y Móvil
RADIO WATER (Ford)
El Ojo de Iberoamérica
Siver
Radio
Cannes Lions
Shortlist
Radio
REGALOS PARA DEVOLVER (IBERIA)
El Sol
Bronze
Promo
MAX MOTOR DREAMS (FORD)
Cannes Lions_ 1 Gold 1 Bronze 6 Shortlist
Clio Awards_ 1 Bronze
El Sol_ 1 Gold 1 Silver 2 Bronze
El Ojo de Iberoamérica_ 2 Gold 3 Silver 2 Bronze 4th Best Local Idea (Spain) 2nd Best Advertiser of Spain (Ford)
Art Directors Club of Europe_ 1 Gold
FIAP_ 1 Bronze 1 Shortlist
Epica Awards_ 1 Bronze
C de C_ 1 Bronze 1 InBook
Inspirational_ 1 Gold 1 Silver 1 Shortlist
Sitges NEXT_ Next to Watch 2017
WPPED_ Cream Awards Winner
Spanish Effie Awards_ 1 Shortlist
THE RADIO THAT MAKES YOU STOP (Ford)
El Sol
Bronze
Radio
THE SOUND OF GLORY (Ford Mustang)
Grand Prix
Eurobest
Radio
Best use of media
Bronze
Cannes Lions
Radio
Best use of media
ANIMAL COPYRIGHTS (WWF)
Cannes Lions
Bronze Lion in Promo and Activation
Bronze Lion in Cyber
2 Shortlists in Direct
1 Shortlist in Cyber
1 Shortlist in Media
Echo Awards
Bronze Medal in Not for Profit Category
London International Awards
Gold in Digital
Inspirational Festival
Gold in Branded ContentBronze in Microsites/Landing Pages
El Ojo de Iberoamérica
Shortlist in MediaShortlist in PromoShortlist in Direct
Shortlist in Best Local Idea
FIAP
Grand Prix in Internet
Gold in Internet
Silver in Launching
Silver in Branded Content
Bronze in RSE
El Sol
Gold in Promo and Activation
Gold in Branded Content
Bronze in Media
MESSAGE IN A BOTTLE (ALTIUS)
Oro
El Ojo de Iberoamérica
El Ojo Directo
Plata
El Ojo De Iberoamérica
Campañas Integradas
Bronze
Cannes Lions
Promo & Activation Lions
Best Use of Merchandising/In-Store Marketing, including Promotional Packaging
Shortlist
Cannes Lions
Promo & Activation Lions
Charities, Public Health & Safety, Public Awareness Messages
Shortlist
Cannes Lions
Direct Lions
Ambient Media & Print Collateral, Non-Mail (Small Scale)
Gold Award
Ads Of The World
Direct Marketing
Plata
El sol
Marketing Promocional
Media Idea of the Week
Advertising Age jun
Bronze Award Advertising Age
Promo
Big Idea & Case Studie In Cream Inspiting innovation
Shortlist
ADC*E
Leo Burnett StarReacher Awards
http://www.starreacherawards.com/#/Pablo Cachon?id=194
Coke Zero Disruption
PROMO & ACTIVATION
Bronze New York Festivals
Bronze New York Festivals
Description
2024
An audio ad for Coca-Cola Zero Sugar Zero Caffeine that doesn’t feel like an ad, seamlessly blending our fizz into calming white noise
Seven in 10 Gen Z struggle with anxiety and some form of sleep disorders, highlighting a significant need for relaxation. While Gen Z relies on white noise for relaxation, streaming it for over three million hours daily, their experience is constantly interrupted by disruptive ads, creating a tension between their needs and the advertising landscape.
Seven in 10 Gen Z struggle with anxiety and some form of sleep disorders, highlighting a significant need for relaxation. While Gen Z relies on white noise for relaxation, streaming it for over three million hours daily, their experience is constantly interrupted by disruptive ads, creating a tension between their needs and the advertising landscape.
The insight that Gen Z values uninterrupted moments of calm inspired us to rethink how advertising could meet their needs without disruption.
To reach Gen Z in a meaningful way, we created an audio ad that doesn’t feel like an ad. By transforming the iconic Coca-Cola Zero Sugar Zero Caffeine fizz into calming white noise, we seamlessly integrated into Gen Z’s existing white noise playlists, providing a moment of calm without the jarring interruption. We also crafted a full playlist – over three hours long – made entirely from the red noises found in Coca-Cola Zero Sugar Zero Caffeine.
STUDIOX EUROPE | CREATIVE DIRECTION
New York Festivals Bronze
To reach Gen Z in a meaningful way, we created an audio ad that doesn’t feel like an ad. By transforming the iconic Coca-Cola Zero Sugar Zero Caffeine fizz into calming white noise, we seamlessly integrated into Gen Z’s existing white noise playlists, providing a moment of calm without the jarring interruption. We also crafted a full playlist – over three hours long – made entirely from the red noises found in Coca-Cola Zero Sugar Zero Caffeine.
STUDIOX EUROPE | CREATIVE DIRECTION
New York Festivals Bronze