Description

2016

It's a problem every parent has had to deal with, more times than they can remember: taking care of a beautiful, very young bundle of joy who just won't settle down to sleep. For such parents, who are probably operating on just under ninety minutes of downtime, it can be very exhausting when all the rocking, humming, and cuddling in the world has no effect.

Designed for Ford of Spain's Max range, the ‘smart’ crib replicates the aspects of a night time cruise that are amazing at inducing sleep for the young child in the backseat. By mimicking the distant rumble of the engine, the gentle rocking of the car and the glow from passing streetlamps, it simulates the most soothing parts of quiet car journey without anybody having to leave their bed.

OGILVY | CREATIVE DIRECTION

Cannes Lions_ 1 Gold 1 Bronze 6 Shortlist
Clio Awards_ 1 Bronze
El Sol_ 1 Gold 1 Silver 2 Bronze
El Ojo de Iberoamérica_ 2 Gold 3 Silver 2 Bronze 4th Best Local Idea (Spain) 2nd Best Advertiser of Spain (Ford)
Art Directors Club of Europe_ 1 Gold
FIAP_ 1 Bronze 1 Shortlist
Epica Awards_ 1 Bronze
C de C_ 1 Bronze 1 InBook
Inspirational_ 1 Gold 1 Silver 1 Shortlist
Sitges NEXT_ Next to Watch 2017
WPPED_ Cream Awards Winner
Spanish Effie Awards_ 1 Shortlist

Description   

2016

The Ford Mustang is the icon of the oval brand, with a design that represents the American muscle cars, but it also has a sound that has become a legendary sound. To launch the new model in Spain we created an original direct marketing to potential buyers.

The Sound Of Glory is an identical reproduction of the Mustang's accelerator pedal that can be synchronized via FM dial with any car audio system. It works with an antenna and a sensor pressure, so every time you step on it, the pedal sends the information to your car's audio system that automatically reproduces the iconic sound of the new Mustang. Intended to reach an exclusive target, this simple mail delivered the adrenaline of accelerating an amazing car like the New Ford Mustang.

OGILVY | CREATIVE DIRECTION

Eurobest Grand Prix Radio
Cannes Lions Bronze Promo 
El Ojo de Iberoamérica Shortlist Promo

Description

2017

We live in big cites, surrounded by buildings andenvironments made of concrete. Forgetting the importanceof going out and how good it is for us to be in contact withnature. In order to launch an off-road car. we needed to sellpeople more than the vehicle features, but a lifestyle thatseems to be forgotten by many people swallowed by theirdaily routines.

ESUS is a home device that contains a plant,which is connected to your Ford Ecosport, and identifieswhether you are in the city or in the nature, and only whenthe car goes out to nature, the plant receives what it needsto stay alive, reminding people the importance of keepingthe balance in between nature and concrete.

OGILVY | CREATIVE DIRECTION

Description

2017