Oasis-Save the Lunchbreak
PROMO & ACTIVATION
Description
2024
Soft drink
brand Oasis has recruited Irresistible Studios, director Jonty Toosey, and
influencer Max Fosh to save lunchtimes with ‘Lunchbreak Rescue’.
The campaign springboards off the understanding that adults across the nation are no longer honouring the ‘break’ part of their work ‘lunchbreak' – instead, they’re working, spending their precious time on chores and responsibilities. Tapping into Oasis’ status as a nostalgic drink recalling a childhood free of such shackles, the brand has come up with a solution: the only thing people need to save their lunchbreak from boring adulting is an Oasis.
The campaign springboards off the understanding that adults across the nation are no longer honouring the ‘break’ part of their work ‘lunchbreak' – instead, they’re working, spending their precious time on chores and responsibilities. Tapping into Oasis’ status as a nostalgic drink recalling a childhood free of such shackles, the brand has come up with a solution: the only thing people need to save their lunchbreak from boring adulting is an Oasis.
A series of
ridiculous rescues carried out on the unsuspecting general public brings this
joy back to adults. At the pull of a lever, tiny fleets of rescuers are
summoned to carry out epic deliveries of the lunchbreak-saving liquid, putting
bottles in hands and smiles on faces.
Specialising in public installations that inject unexpected joy and magic into the everyday, director Jonty captures these rescues and priceless moments of surprise. The fully working Oasis toy cars used to deliver the soft drinks were created in partnership with MachineShop.
STUDIOX EUROPE | CREATIVE DIRECTION
Specialising in public installations that inject unexpected joy and magic into the everyday, director Jonty captures these rescues and priceless moments of surprise. The fully working Oasis toy cars used to deliver the soft drinks were created in partnership with MachineShop.
STUDIOX EUROPE | CREATIVE DIRECTION
