Description

LaLiga is the Spanish professional football competition, a global and innovative brand. To announce the beginning of the championship, we decided to unbox the official ball of the new season, the most iconic item of the competition. But if football is played with the feet, there was no point in unboxing with the hands. With this spirit was born Kick Off: the first unboxing that you do with your feet.

OGILVY | CREATIVE DIRECTION

The official ball for the 22/23 season -PUMA's Orbita model- was sent inside a sphere-shaped packaging, printed in 3D. With an ironic and fun tone, an instruction manual was screen printed on that same spherical box showing how to choose the most appropriate footwear to perform the unboxing with style, and warned of the need to keep it away from delicate objects or pets.


The One Show
Top 3 creative directors (Spain)
Gold pencil Direct Marketing-Physical Items
Silver pencil Design Promotional-Physical Items
Merit Award Design-Craft-Printing & paper craft

Cannes Lions

Shortlist Direct 
Shortlist Packaging

CdeC
Silver Craft  
Bronze Idea
Anuario Innovación

El Sol
Oro Media
Silver Design

Description

2024

Your pass to summer's biggest events. Coca-Cola is encouraging fans to take a break, connect with friends and unlock chances to win unique experiences at major music and sporting events this summer.

Prizes include festival tickets for All Points East, Boardmasters, Brighton Pride, Sziget in Budapest, Lollapalooza Berlin and more, plus tickets and spending money to the UEFA EURO group stages and quarter finals in Germany. Entrants are also in with a chance to win tickets for the 2024 Summer Olympic Games in Paris.

The ‘Endless Summer’ on-pack promotion runs for seven weeks from 1st April until 19th May, with a total of 295 pairs of tickets up for grabs. The campaign is designed to help retailers tap into key consumer passion points and experiences and help drive their Coca-Cola Original Taste and Coca-Cola Zero Sugar sales in the run up to summer. To enter the free prize draw, shoppers are invited to scan QR codes on promotional packs, which will direct them to the Coke App. Once registered, they can then play an exclusive mini game within the Coke App to earn wrist bands, that can be used to enter the prize draws.

STUDIOX EUROPE | CREATIVE DIRECTION