Jeep Icon
SPOT TV
Description
2011
Jeep is a brand that needs no introduction. The legendary 4x4 was looking for a new positioning to celebrate its 70th anniversary. When a brand becomes an icon was the general concept of the first global campaign to be developed in an agency outside the United States for the US market. A campaign that became the key piece of the brand communication around the globe. We create different spots for both the American market and the Global market.
Jeep Icon
PRINT
Description
2011
In 2011 we launched an international campaign called ICON. The idea behind the concept was to sell more than a 4x4 car, but an attitude, a spirit. To rescue the Jeep values and bring them back in a more youthful and modern way, we developed along with the campaign, a series of dealership posters that interpretaded the Jeep Icon in a more contemporary and joyful way, changing the look of those old fashioned dealerships into something more aligned with what the brand stands for today.
Jeep See The Unseen
PRINT
Description
2011
Print campaign to launch the 70th Anniversary of the brand. For the launch of the new Jeep Wrangler in 2011, we wanted to make a print showing the freedom felt when driving one of the most legendary 4x4s of all time. We wanted to impact people who were looking for new limits in their lives, with an adventurous spirit.
Jeep Car Wash
AMBIENT
Description
2011
To announce the new Jeep Wrangler in Spain, we decided to do an ambient campaign that would take the spirit of the brand to another level. Most Wrangler users use the car in the city, something that contradicts the spirit of the car, much more wild. So to introduce the new model in an unexpected way, we decided to do a "Wrangler" style car wash. A wild car wash So we decided to bring an elephant to wash the cars. We also created a graphic campaign to communicate the activation, inspired by the adventurous spirit of the car
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