https://pablocachon.com Pablo Cachon Thu, 05 Mar 2026 14:25:16 +0000 https://pablocachon.com en https://pablocachon.com/Clients Tue, 13 Sep 2022 10:52:44 +0000 Pablo Cachon https://pablocachon.com/Clients CLIENTS Uber Eats Coca-Cola LaLiga&nbsp; Coca-Cola OasisFordIberia GeneraliOnceWWF ChryslerJeepGlo Cappy Lemonades https://pablocachon.com/Info Tue, 13 Sep 2022 10:52:44 +0000 Pablo Cachon https://pablocachon.com/Info INFORMATION Hello, Im Pablo Cachón. &nbsp; Creative director at Ogilvy Madrid. <img width="3000" height="4500" width_o="3000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/44c42463f0051d76d5b4a01d0a9949278749186c377cad0ddd8c7fc07055f408/G5GM4474.jpg" data-mid="152875713" border="0" src="https://freight.cargo.site/w/1000/i/44c42463f0051d76d5b4a01d0a9949278749186c377cad0ddd8c7fc07055f408/G5GM4474.jpg" /> Hello. I'm Pablo. I am Creative Director and I work in advertising. A multi-disciplinary thinker skilled in leading innovative through global campaigns. I am currently creative director for Uber at Ogilvy Madrid.With over 20 years of local and global experience in agencies (Ogilvy Madrid, StudioX for The Coca-Cola Company, Cheil Spain, Leo burnett Iberia, Contrapunto BBDO) working with clients ranging from Coca-Cola, LaLiga, Ford, Iberia, Mondelez, University of Europe, Samsung, ONCE, Jeep International, Philip Morris International, Chrysler International, Kellogg's, Banco Santander, BP, Orange. Eurobest Grand Prix, Cannes Lions Gold, The One Show Gold, CdeC, El Ojo de Iberoamérica, el Sol and ADC winner.&nbsp; EMAIL &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; TWITTER https://pablocachon.com/Footer Tue, 13 Sep 2022 10:52:44 +0000 Pablo Cachon https://pablocachon.com/Footer PABLO CACHON / CREATIVE DIRECTOR&nbsp; /&nbsp; MADRID-SPAIN https://pablocachon.com/Awards Fri, 21 Dec 2012 10:12:25 +0000 Pablo Cachon https://pablocachon.com/Awards AwardsCOKE ZERO DISRUPTION (COCA-COLA) New York Festivals 2025 (Bronze) LALIGA KICK OFF (LaLiga) The One Show Top 3 creative directors (Spain) Gold pencil Direct Marketing-Physical Items Silver pencil Design Promotional-Physical Items Merit Award Design-Craft-Printing &amp; paper craftCannes LionsShortlist Direct Shortlist Packaging CdeC Plata Craft &nbsp;&nbsp; Bronce Idea Anuario InnovaciónEl SolOro MediosPlata Diseño &nbsp; OOO TEST DRIVE (Ford)El Sol Bronce Activación y Experiencia de marca Bronce Digital y Móvil RADIO WATER (Ford) El Ojo de Iberoamérica&nbsp; Siver Radio Cannes Lions&nbsp; Shortlist Radio REGALOS PARA DEVOLVER (IBERIA) El Sol&nbsp; Bronze Promo MAX MOTOR DREAMS (FORD)Cannes Lions_ 1 Gold 1 Bronze 6 ShortlistClio Awards_ 1 BronzeEl Sol_ 1 Gold 1 Silver 2 Bronze El Ojo de Iberoamérica_ 2 Gold 3 Silver 2 Bronze 4th Best Local Idea (Spain) 2nd Best Advertiser of Spain (Ford)Art Directors Club of Europe_ 1 GoldFIAP_ 1 Bronze 1 ShortlistEpica Awards_ 1 BronzeC de C_ 1 Bronze 1 InBookInspirational_ 1 Gold 1 Silver 1 Shortlist Sitges NEXT_ Next to Watch 2017WPPED_ Cream Awards Winner Spanish Effie Awards_ 1 Shortlist THE RADIO THAT MAKES YOU STOP (Ford) El Sol&nbsp; Bronze Radio THE SOUND OF GLORY (Ford Mustang) Grand Prix Eurobest&nbsp; Radio Best use of media Bronze Cannes Lions&nbsp; Radio Best use of media ANIMAL COPYRIGHTS (WWF) Cannes Lions&nbsp; Bronze Lion in Promo and Activation Bronze Lion in Cyber 2 Shortlists in Direct1 Shortlist in Cyber1 Shortlist in Media Echo Awards&nbsp; Bronze Medal in Not for Profit Category London International Awards&nbsp; Gold in Digital Inspirational Festival&nbsp; Gold in Branded ContentBronze in Microsites/Landing Pages El Ojo de Iberoamérica&nbsp; Shortlist in MediaShortlist in PromoShortlist in Direct Shortlist in Best Local Idea FIAP&nbsp; Grand Prix in Internet Gold in Internet Silver in Launching Silver in Branded Content Bronze in RSE El Sol&nbsp; Gold in Promo and Activation Gold in Branded Content Bronze in Media MESSAGE IN A BOTTLE (ALTIUS) Oro El Ojo de Iberoamérica El Ojo Directo Plata El Ojo De Iberoamérica Campañas Integradas Bronze Cannes Lions Promo &amp; Activation Lions&nbsp; Best Use of Merchandising/In-Store Marketing, including Promotional Packaging Shortlist Cannes Lions Promo &amp; Activation Lions&nbsp; Charities, Public Health &amp; Safety, Public Awareness Messages Shortlist Cannes Lions Direct Lions&nbsp; Ambient Media &amp; Print Collateral, Non-Mail (Small Scale) Gold Award Ads Of The World Direct Marketing Plata El sol&nbsp; Marketing Promocional Media Idea of the Week Advertising Age jun Bronze Award Advertising Age&nbsp; Promo Big Idea &amp; Case Studie In Cream Inspiting innovation Shortlist ADC*E&nbsp;Leo Burnett StarReacher Awards &nbsp;http://www.starreacherawards.com/#/Pablo Cachon?id=194 https://pablocachon.com/Coke-Zero-Zero Thu, 28 Aug 2025 11:08:24 +0000 Pablo Cachon https://pablocachon.com/Coke-Zero-Zero Coke Zero Disruption PROMO &amp; ACTIVATION Bronze New York Festivals Description 2024 <img width="850" height="478" width_o="850" height_o="478" data-src="https://freight.cargo.site/t/original/i/914982828ef19f56cb73b54552221726c849ef6542f158c9689ed9aa53e333df/botella-ok-copia.gif" data-mid="237574648" border="0" src="https://freight.cargo.site/w/850/i/914982828ef19f56cb73b54552221726c849ef6542f158c9689ed9aa53e333df/botella-ok-copia.gif" /><img width="2760" height="1548" width_o="2760" height_o="1548" data-src="https://freight.cargo.site/t/original/i/8e84bbab723ccfd771661940ba191c2f9b05a583029eb4c587937d4860c452fa/Captura-de-pantalla-2025-08-28-a-las-13.13.33.png" data-mid="237573465" border="0" src="https://freight.cargo.site/w/1000/i/8e84bbab723ccfd771661940ba191c2f9b05a583029eb4c587937d4860c452fa/Captura-de-pantalla-2025-08-28-a-las-13.13.33.png" /> An audio ad for Coca-Cola Zero Sugar Zero Caffeine that doesn’t feel like an ad, seamlessly blending our fizz into calming white noise Seven in 10 Gen Z struggle with anxiety and some form of sleep disorders, highlighting a significant need for relaxation. While Gen Z relies on white noise for relaxation, streaming it for over three million hours daily, their experience is constantly interrupted by disruptive ads, creating a tension between their needs and the advertising landscape. The insight that Gen Z values uninterrupted moments of calm inspired us to rethink how advertising could meet their needs without disruption.To reach Gen Z in a meaningful way, we created an audio ad that doesn’t feel like an ad. By transforming the iconic Coca-Cola Zero Sugar Zero Caffeine fizz into calming white noise, we seamlessly integrated into Gen Z’s existing white noise playlists, providing a moment of calm without the jarring interruption. We also crafted a full playlist – over three hours long – made entirely from the red noises found in Coca-Cola Zero Sugar Zero Caffeine. STUDIOX EUROPE | CREATIVE DIRECTIONNew York Festivals Bronze https://pablocachon.com/COCA-COLA Thu, 29 Aug 2024 10:26:08 +0000 Pablo Cachon https://pablocachon.com/COCA-COLA Coke-Endless Summer Pass PROMO &amp; ACTIVATION Description 2024 <img width="2046" height="1028" width_o="2046" height_o="1028" data-src="https://freight.cargo.site/t/original/i/66311d2de2799f8c5c5438491390d5b94fad9c226b47d10b9c77f084f2b970d7/Captura-de-pantalla-2024-08-29-a-las-12.38.51.png" data-mid="217141142" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/66311d2de2799f8c5c5438491390d5b94fad9c226b47d10b9c77f084f2b970d7/Captura-de-pantalla-2024-08-29-a-las-12.38.51.png" />Your pass to summer's biggest events. Coca-Cola is encouraging fans to take a break, connect with friends and unlock chances to win unique experiences at major music and sporting events this summer. Prizes include festival tickets for All Points East, Boardmasters, Brighton Pride, Sziget in Budapest, Lollapalooza Berlin and more, plus tickets and spending money to the UEFA EURO group stages and quarter finals in Germany. Entrants are also in with a chance to win tickets for the 2024 Summer Olympic Games in Paris. The ‘Endless Summer’ on-pack promotion runs for seven weeks from 1st April until 19th May, with a total of 295 pairs of tickets up for grabs. The campaign is designed to help retailers tap into key consumer passion points and experiences and help drive their Coca-Cola Original Taste and Coca-Cola Zero Sugar sales in the run up to summer.&nbsp;To enter the free prize draw, shoppers are invited to scan QR codes on promotional packs, which will direct them to the Coke App. Once registered, they can then play an exclusive mini game within the Coke App to earn wrist bands, that can be used to enter the prize draws. STUDIOX EUROPE | CREATIVE DIRECTION https://pablocachon.com/LaLiga-Kick-Off Tue, 13 Sep 2022 10:52:43 +0000 Pablo Cachon https://pablocachon.com/LaLiga-Kick-Off LaLiga-Kick Off &nbsp;PR &amp; INFLUENCE Gold &amp; Silver One ShowDescription2022 <img width="1522" height="1014" width_o="1522" height_o="1014" data-src="https://freight.cargo.site/t/original/i/3b2a4d0014de4c2200012915f9a15f449fd0e84cbd501820e49a18a6af5eccb0/Unboxing_LaLigaKickOff_1.jpeg" data-mid="152807532" border="0" src="https://freight.cargo.site/w/1000/i/3b2a4d0014de4c2200012915f9a15f449fd0e84cbd501820e49a18a6af5eccb0/Unboxing_LaLigaKickOff_1.jpeg" />LaLiga is the Spanish professional football competition, a global and innovative brand. To announce the beginning of the championship, we decided to unbox the official ball of the new season, the most iconic item of the competition. But if football is played with the feet, there was no point in unboxing with the hands. With this spirit was born Kick Off: the first unboxing that you do with your feet. OGILVY | CREATIVE DIRECTION The official ball for the 22/23 season -PUMA's Orbita model- was sent inside a sphere-shaped packaging, printed in 3D. With an ironic and fun tone, an instruction manual was screen printed on that same spherical box showing how to choose the most appropriate footwear to perform the unboxing with style, and warned of the need to keep it away from delicate objects or pets. The One ShowTop 3 creative directors (Spain)Gold pencil Direct Marketing-Physical ItemsSilver pencil Design Promotional-Physical ItemsMerit Award Design-Craft-Printing &amp; paper craft Cannes Lions Shortlist Direct&nbsp; Shortlist PackagingCdeCSilver Craft &nbsp; Bronze IdeaAnuario InnovaciónEl SolOro MediaSilver Design <img width="8389" height="5141" width_o="8389" height_o="5141" data-src="https://freight.cargo.site/t/original/i/eb6663622d5d66053665d9814d56901cfa4c73312f9afdad7a3021eb0a4b5f9d/Ball_Box.jpg" data-mid="152936181" border="0" src="https://freight.cargo.site/w/1000/i/eb6663622d5d66053665d9814d56901cfa4c73312f9afdad7a3021eb0a4b5f9d/Ball_Box.jpg" /><img width="8402" height="5030" width_o="8402" height_o="5030" data-src="https://freight.cargo.site/t/original/i/5a24c5e3189e6465d75807bb230bb88eddb3a8351e382a63b3c1abc0045c8301/unboxing_open-ball.jpg" data-mid="152936188" border="0" src="https://freight.cargo.site/w/1000/i/5a24c5e3189e6465d75807bb230bb88eddb3a8351e382a63b3c1abc0045c8301/unboxing_open-ball.jpg" /><img width="2500" height="1401" width_o="2500" height_o="1401" data-src="https://freight.cargo.site/t/original/i/641a2b0de0ee1d3aac1ed5b5615e9a00cd6841aff76becaf11d091b3b79fcd09/Balon.jpeg" data-mid="152807601" border="0" src="https://freight.cargo.site/w/1000/i/641a2b0de0ee1d3aac1ed5b5615e9a00cd6841aff76becaf11d091b3b79fcd09/Balon.jpeg" /><img width="5342" height="4480" width_o="5342" height_o="4480" data-src="https://freight.cargo.site/t/original/i/bc9a189a6dce7dc4e797a633e43aeec057ad4c932f242d7e4431b0db2a18af31/unboxing_Balls.jpg" data-mid="152936187" border="0" src="https://freight.cargo.site/w/1000/i/bc9a189a6dce7dc4e797a633e43aeec057ad4c932f242d7e4431b0db2a18af31/unboxing_Balls.jpg" /> https://pablocachon.com/Uber-Eats-Goya-Gyoza Fri, 31 Oct 2025 09:30:37 +0000 Pablo Cachon https://pablocachon.com/Uber-Eats-Goya-Gyoza Uber Eats INTEGRATED Description 2025 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/83f79afd6c9f2d7e332657448f34d30a9a92b385057aac0a8af239d7594c7439/3.png" data-mid="240103042" border="0" src="https://freight.cargo.site/w/1000/i/83f79afd6c9f2d7e332657448f34d30a9a92b385057aac0a8af239d7594c7439/3.png" /> GOYA NOGYOZA SÍ Uber Eats goes far beyond food: through the app you can order just about anything. Well, almost anything. And we believe that this ‘almost almost anything’ is exactly the sweet spot. Because while it may seem like being able to order absolutely anything would solve all our problems, the truth is we don’t control everything — and sometimes things don’t turn out the way we expect. Building on the global platform “Get Almost Almost Anything,” we created a brand campaign 100% tailored to the Spanish audience — full of storytelling and cultural references, ranging from the Goya Awards and Goya’s paintings to the infamous failed restoration of the Ecce Homo in Borja, and even the instant classic “Montoya, por favor!”. &nbsp;And to top it off, starring one of Spain’s most beloved and iconic figures: Antonio Banderas. OGILVY | CREATIVE DIRECTION <img width="2374" height="1080" width_o="2374" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bfb7e05c5d28eb540f1fbadf37994c4ca1b788612d5e1902d60c452c8aba97bb/Uber_GAAA2.0_AB_01.png" data-mid="240103066" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/bfb7e05c5d28eb540f1fbadf37994c4ca1b788612d5e1902d60c452c8aba97bb/Uber_GAAA2.0_AB_01.png" />&nbsp;<img width="2374" height="1080" width_o="2374" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1ae878e8bd53d177fcfac8e68086c6cb610d15a27a67139e9f4634be9b979a46/Uber_GAAA2.0_AB_07.png" data-mid="240103067" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/1ae878e8bd53d177fcfac8e68086c6cb610d15a27a67139e9f4634be9b979a46/Uber_GAAA2.0_AB_07.png" />&nbsp;<img width="2374" height="1080" width_o="2374" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3fc8ea75d0006b74abd11744cd6deccd98233ead331fcd266806f517d11be38c/Uber_GAAA2.0_AB_08.png" data-mid="240103068" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/3fc8ea75d0006b74abd11744cd6deccd98233ead331fcd266806f517d11be38c/Uber_GAAA2.0_AB_08.png" /><img width="2374" height="1080" width_o="2374" height_o="1080" data-src="https://freight.cargo.site/t/original/i/117b1a10c71cc19ce9646392c59685ef66c751a19b8a1e6f0ba2004d2d5404b4/Uber_GAAA2.0_AB_09.png" data-mid="240103069" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/117b1a10c71cc19ce9646392c59685ef66c751a19b8a1e6f0ba2004d2d5404b4/Uber_GAAA2.0_AB_09.png" />&nbsp;<img width="2374" height="1080" width_o="2374" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3abd09257a72fdddf1e680b423c2a7cb654f22c1a620cf5da885cc62c18d4211/Uber_GAAA2.0_AB_10.png" data-mid="240103070" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/3abd09257a72fdddf1e680b423c2a7cb654f22c1a620cf5da885cc62c18d4211/Uber_GAAA2.0_AB_10.png" />&nbsp;<img width="2374" height="1080" width_o="2374" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a77b7f7d1e316570b343d65acb7f9da273d0ea6523368ef1a7e111c5a234d2c0/Uber_GAAA2.0_AB_12.png" data-mid="240103071" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/a77b7f7d1e316570b343d65acb7f9da273d0ea6523368ef1a7e111c5a234d2c0/Uber_GAAA2.0_AB_12.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61e12acca2ba2e16a927c42f32bc75302d996f0c1525b8ca0f1fef47b883201a/Comparacao_v2.png" data-mid="240102353" border="0" data-scale="97" src="https://freight.cargo.site/w/1000/i/61e12acca2ba2e16a927c42f32bc75302d996f0c1525b8ca0f1fef47b883201a/Comparacao_v2.png" /> REFERENCES TO GOYA’S MASTERPIECES In addition to Goya’s self-portrait, which naturally takes the role of protagonist in this story, the film also features several easter eggs referencing some of the artist’s most famous works, such as Self-Portrait at the Easel, The Burial of the Sardine, The Third of May 1808, and La Maja Desnuda.<img width="661" height="1200" width_o="661" height_o="1200" data-src="https://freight.cargo.site/t/original/i/cda193bdfadb88f41eafdc4ec9db0737bc2bf58242435569210fc1a8ee82f11c/IG_comments_v4.png" data-mid="240102359" border="0" data-scale="23" src="https://freight.cargo.site/w/661/i/cda193bdfadb88f41eafdc4ec9db0737bc2bf58242435569210fc1a8ee82f11c/IG_comments_v4.png" /> <img width="1920" height="2400" width_o="1920" height_o="2400" data-src="https://freight.cargo.site/t/original/i/1827b7ac60039f953dbffbee699f6ef25e00b7fbc0f994fd4c7c01ebd62673b6/Art_Refs-1.png" data-mid="240102352" border="0" src="https://freight.cargo.site/w/1000/i/1827b7ac60039f953dbffbee699f6ef25e00b7fbc0f994fd4c7c01ebd62673b6/Art_Refs-1.png" />THE BUZZ What was meant to be just a series of Easter eggs designed to engage the most attentive Goya fans ended up being so talked about by the public during the campaign’s launch week that it became the subject of completely organic content posted on the social media of both the Goya Museum and the Royal Academy of Fine Arts of Spain — the school where Goya studied. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2f80141d114d68dbf0daf828cbd68a21f81f8114f503daa619725273fa26ad2/PR_BOARD_v2.png" data-mid="240102364" border="0" src="https://freight.cargo.site/w/1000/i/d2f80141d114d68dbf0daf828cbd68a21f81f8114f503daa619725273fa26ad2/PR_BOARD_v2.png" />SOCIALFILMS Shooting with celebrities is always tricky, mainly because time on set is incredibly tight. But that didn’t mean we settled for relying only on cutdowns of the main film for social. Instead, we worked closely with the production team and the client to design a strategy that allowed us to capture extra content. The solution was to ‘stretch’ certain takes to create different narratives and, of course, have a more agile second unit always ready to jump in and film pre-planned pieces whenever the opportunity arose. OOH To bring the full atmosphere of Goya’s great painting heist to life, we went far beyond traditional formats and turned one of Madrid’s busiest corners into a crime scene, featuring a 3D-applied canvas and fingerprints made with blacklight-reactive paint. <img width="1919" height="940" width_o="1919" height_o="940" data-src="https://freight.cargo.site/t/original/i/ce39e1b3eb540e43acb38a6db252724296bda40cad90ac38e63fa28913e8b865/Uber_GAAA2_AB_Photo.png" data-mid="240103147" border="0" src="https://freight.cargo.site/w/1000/i/ce39e1b3eb540e43acb38a6db252724296bda40cad90ac38e63fa28913e8b865/Uber_GAAA2_AB_Photo.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dd243aa0f1637338e123286b89e799a9eed84f7ed4da6f31f41dad49e45de121/Lona_01_v2.png" data-mid="240103164" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/dd243aa0f1637338e123286b89e799a9eed84f7ed4da6f31f41dad49e45de121/Lona_01_v2.png" />&nbsp; &nbsp;&nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/90b3e95932db3432761f902bb4f38a87be6a2a9322be948e52546f75d20d3cd6/Lona_03.png" data-mid="240103182" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/90b3e95932db3432761f902bb4f38a87be6a2a9322be948e52546f75d20d3cd6/Lona_03.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/315c3cfe1b2cdfb28af468533320c1c0920a6ee7cf656b5a3e02ec9990f2d270/Lona_04.png" data-mid="240103183" border="0" data-scale="47" src="https://freight.cargo.site/w/1000/i/315c3cfe1b2cdfb28af468533320c1c0920a6ee7cf656b5a3e02ec9990f2d270/Lona_04.png" />&nbsp; &nbsp;&nbsp;<img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/72b5753222f5f651f1787c8f261c5d8a02e22c2b6e79ed41990f14170d706302/ezgif-3d3deb71988402.gif" data-mid="240103187" border="0" data-scale="47" src="https://freight.cargo.site/w/800/i/72b5753222f5f651f1787c8f261c5d8a02e22c2b6e79ed41990f14170d706302/ezgif-3d3deb71988402.gif" /> GOYA METRO STATION Goya Station is one of the busiest in the Madrid Metro and is home to several of the artist’s works. That’s why, to launch the campaign, we took over the entire station with a variety of striking formats: from fully wrapped corridors to lenticular pieces that revealed the transformation of Goya’s self-portrait into Banderas’ Ecce Homo. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2e85d178ee6bbb55f5e82b20a008e6cb6219409cb4c39306c139183bde5b266b/GOYA_METRO.png" data-mid="240103292" border="0" src="https://freight.cargo.site/w/1000/i/2e85d178ee6bbb55f5e82b20a008e6cb6219409cb4c39306c139183bde5b266b/GOYA_METRO.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/9351707fec2300cebd4e9627ad96fb624f9c632fd5fad30b18a5957138fc21de/ezgif-136f6afffc47cd.gif" data-mid="240103151" border="0" data-scale="49" src="https://freight.cargo.site/w/800/i/9351707fec2300cebd4e9627ad96fb624f9c632fd5fad30b18a5957138fc21de/ezgif-136f6afffc47cd.gif" />&nbsp;<img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a0e6798b6dc5f90fd75a791a5af500223709168a32121ec24f2d81d8834e3cfa/ezgif-83136c73d7d6d0.gif" data-mid="240103161" border="0" data-scale="49" src="https://freight.cargo.site/w/800/i/a0e6798b6dc5f90fd75a791a5af500223709168a32121ec24f2d81d8834e3cfa/ezgif-83136c73d7d6d0.gif" /> <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3da7005e415bcf78cba24e651ca3dc18b823999ced0ea78a8027427766720fb8/Uber-Eats-ENLACE-FELIPE-II-A-L02-Y-4-3.JPG" data-mid="240103314" border="0" src="https://freight.cargo.site/w/1000/i/3da7005e415bcf78cba24e651ca3dc18b823999ced0ea78a8027427766720fb8/Uber-Eats-ENLACE-FELIPE-II-A-L02-Y-4-3.JPG" /> https://pablocachon.com/Uber-Eats-Get-almost-almost-anything Thu, 05 Mar 2026 14:25:16 +0000 Pablo Cachon https://pablocachon.com/Uber-Eats-Get-almost-almost-anything Uber Eats INTEGRATED Description 2025 <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/3763fe1283cf5d22f0c6cc71523dab1f8b41ffd55c56f94e0820ca876891a12f/cesar1.png" data-mid="245660456" border="0" src="https://freight.cargo.site/w/1000/i/3763fe1283cf5d22f0c6cc71523dab1f8b41ffd55c56f94e0820ca876891a12f/cesar1.png" />GET ALMOST ALMOST ANYTHING As the name might suggest, Uber Eats isn’t just about food. It’s way more than that. In fact, you can order almost anything through the app — from Asian cuisine to video games. That’s why our task wasn’t just to adapt the global platform “Get Almost Almost Everything” by creating new wordplays, but to make it truly relevant for the Spanish audience, both through situations and products. After all, Spain is one of the few markets where Uber Eats is not the leader, but the runner-up, right behind a local competitor. OGILVY | CREATIVE DIRECTION &nbsp; BURGUESA NO, HAMBURGUESA SÍ. <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/f1714982ce3df08c3973c876da349a46d27e9d06e5204458d0b0f794330d8dfc/burguesa1.png" data-mid="245660790" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/f1714982ce3df08c3973c876da349a46d27e9d06e5204458d0b0f794330d8dfc/burguesa1.png" />&nbsp; &nbsp;&nbsp;<img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/1be0a6af6473a3e88c10e13c14977dc6ac774ee275d886c82c86a77d82c94011/burguesa-2.png" data-mid="245660791" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/1be0a6af6473a3e88c10e13c14977dc6ac774ee275d886c82c86a77d82c94011/burguesa-2.png" />&nbsp; &nbsp;&nbsp;<img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/fcd2349a025ff6edcc553e4fe7ee3c15c719f5b16912f9a94c1a5ad2c0921d81/burguesa-3.png" data-mid="245660793" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/fcd2349a025ff6edcc553e4fe7ee3c15c719f5b16912f9a94c1a5ad2c0921d81/burguesa-3.png" /> BURRO NO,BURRITO SÍ. &nbsp; <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/59c256893892d2e3f9cf05cf492005f6d90cba892926f021e98ffc25c46fb141/burro2.png" data-mid="245658582" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/59c256893892d2e3f9cf05cf492005f6d90cba892926f021e98ffc25c46fb141/burro2.png" /> &nbsp;&nbsp; <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/297d8212ad174e477e818766d60ad19d9852f62f8f055b897d2f45574a9e4801/burro-1.png" data-mid="245658368" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/297d8212ad174e477e818766d60ad19d9852f62f8f055b897d2f45574a9e4801/burro-1.png" />&nbsp; &nbsp;&nbsp;<img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/5af7a685754618ec9c4e828d4bed33c2c9eb698019da2c6580190ce9d9cb9de9/burro3.png" data-mid="245658595" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/5af7a685754618ec9c4e828d4bed33c2c9eb698019da2c6580190ce9d9cb9de9/burro3.png" /> CÁPSULA DE CAFÉ NO,CÁPSULA ESPACIAL SÍ. <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/8028ce28b31cf7f9e441838c6547161223cd131747b9a0250e854e7f63e4ce6b/capsula-1.png" data-mid="245660406" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/8028ce28b31cf7f9e441838c6547161223cd131747b9a0250e854e7f63e4ce6b/capsula-1.png" />&nbsp; &nbsp;&nbsp;<img width="1500" height="845" width_o="1500" height_o="845" data-src="https://freight.cargo.site/t/original/i/69fd423b5c747bd556b6289ef27863f024884102912e06ac3d8422b50aee4f78/Capsula2.png" data-mid="245660438" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/69fd423b5c747bd556b6289ef27863f024884102912e06ac3d8422b50aee4f78/Capsula2.png" />&nbsp; &nbsp;&nbsp;<img width="1500" height="842" width_o="1500" height_o="842" data-src="https://freight.cargo.site/t/original/i/95ef7ce7ece2df4aadfb91b268d296ba87953e1ddf01fa7ccf143b8d107d1ba1/Capsula-3.png" data-mid="245660453" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/95ef7ce7ece2df4aadfb91b268d296ba87953e1ddf01fa7ccf143b8d107d1ba1/Capsula-3.png" /> CÉSAR NO,ENSALADA CÉSAR SÍ. <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/3763fe1283cf5d22f0c6cc71523dab1f8b41ffd55c56f94e0820ca876891a12f/cesar1.png" data-mid="245660456" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/3763fe1283cf5d22f0c6cc71523dab1f8b41ffd55c56f94e0820ca876891a12f/cesar1.png" />.&nbsp;<img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/ccbb2fa502a0c57ce2ec960fbdcf45bca9c153dedda107c40221f261eaaae820/cesar-2.png" data-mid="245660457" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/ccbb2fa502a0c57ce2ec960fbdcf45bca9c153dedda107c40221f261eaaae820/cesar-2.png" />&nbsp; &nbsp;&nbsp;<img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/c971e093608d31df4bd933807c30a8658f05562fc3d72799e96b1aab61dd8b30/cesar-3.png" data-mid="245660460" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/c971e093608d31df4bd933807c30a8658f05562fc3d72799e96b1aab61dd8b30/cesar-3.png" /> TUNA NO,SPICY TUNA SÍ. <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/8f1366230be619cece05d3f61a0c7c915c5db8de6d3dd846170e6b8b80332210/tuna1.png" data-mid="245660517" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/8f1366230be619cece05d3f61a0c7c915c5db8de6d3dd846170e6b8b80332210/tuna1.png" />&nbsp; &nbsp;&nbsp;<img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/9c890a3031257664039f666d672a1596c8242e506319707158ae684cd684b1bf/tuna-2.png" data-mid="245660521" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/9c890a3031257664039f666d672a1596c8242e506319707158ae684cd684b1bf/tuna-2.png" />&nbsp; &nbsp;&nbsp;<img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/efbf0fe8d12cf30340839d1afe266ba8d53cb98287e146f630c1db32cf4b744c/tuna-3.png" data-mid="245660523" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/efbf0fe8d12cf30340839d1afe266ba8d53cb98287e146f630c1db32cf4b744c/tuna-3.png" /> PASTOR NO,TACOS AL PASTOR SÍ. <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/3d22ab1afbe7f48fd13672f8fae1f2675f9e7e90e90eefaa822a2891a59d70e4/pastor1.png" data-mid="245660595" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/3d22ab1afbe7f48fd13672f8fae1f2675f9e7e90e90eefaa822a2891a59d70e4/pastor1.png" />&nbsp; &nbsp;&nbsp;<img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/6fc3dfbc40ead8e3e420246b3fa01843ea77e94d178b9373f34709f050d85ec8/pastor2.png" data-mid="245660597" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/6fc3dfbc40ead8e3e420246b3fa01843ea77e94d178b9373f34709f050d85ec8/pastor2.png" />&nbsp; &nbsp;&nbsp;<img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/fb14aa6b317571acf3aa36240a344773f81156e3acea1c7a2d8c4cee634b2416/pastor3.png" data-mid="245660602" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/fb14aa6b317571acf3aa36240a344773f81156e3acea1c7a2d8c4cee634b2416/pastor3.png" /> PRÍNCIPE NO, GALLETAS PRÍNCIPE SÍ. <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/dc544175d26c9284d2a86ce39a8fde58dfb51c94fe5c07f81836e34a1aba4b1f/principe1.png" data-mid="245660809" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/dc544175d26c9284d2a86ce39a8fde58dfb51c94fe5c07f81836e34a1aba4b1f/principe1.png" />&nbsp; &nbsp;&nbsp;<img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/57def134d27059fa97e60332d74eba033548c71457125692d8ff24fff025551b/principe2.png" data-mid="245660810" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/57def134d27059fa97e60332d74eba033548c71457125692d8ff24fff025551b/principe2.png" />&nbsp; &nbsp;&nbsp;<img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/c04c4f9f8a04cf0a9100a7a8b4026a6fda14f080cd254a8bb26360fba02fe6ee/principe3.png" data-mid="245660812" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/c04c4f9f8a04cf0a9100a7a8b4026a6fda14f080cd254a8bb26360fba02fe6ee/principe3.png" />OOH The campaign also featured physical and digital OOH, showcasing dozens of playful ‘Yes/No’ examples — but with a different approach from the films: here, through images, viewers were invited to guess what they could or couldn’t find on Uber Eats. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dd38302bc7f871e75680b933d740465fb62dd737ff2496f52cccd32830182a40/OOH_01-2.png" data-mid="245661653" border="0" src="https://freight.cargo.site/w/1000/i/dd38302bc7f871e75680b933d740465fb62dd737ff2496f52cccd32830182a40/OOH_01-2.png" /> <img width="2500" height="1005" width_o="2500" height_o="1005" data-src="https://freight.cargo.site/t/original/i/bb6d15f2a15f2bbf01f31623a6d5e533ef7f513e216e57264acec56b7a7d6aed/metro2.png" data-mid="245661655" border="0" src="https://freight.cargo.site/w/1000/i/bb6d15f2a15f2bbf01f31623a6d5e533ef7f513e216e57264acec56b7a7d6aed/metro2.png" /><img width="600" height="898" width_o="600" height_o="898" data-src="https://freight.cargo.site/t/original/i/af030618232627f3bbe73d4e2603f94073f3ef339904161cf539e868a60b90e5/vaca.gif" data-mid="245691617" border="0" data-scale="31" src="https://freight.cargo.site/w/600/i/af030618232627f3bbe73d4e2603f94073f3ef339904161cf539e868a60b90e5/vaca.gif" />&nbsp; &nbsp; &nbsp; <img width="600" height="898" width_o="600" height_o="898" data-src="https://freight.cargo.site/t/original/i/4e7338d66b4d24a0bc0729c736871bef5d2d343997ad62d035ed43d945ee1b83/ezgif-4c2a328dcb0f74.gif" data-mid="245691618" border="0" data-scale="31" src="https://freight.cargo.site/w/600/i/4e7338d66b4d24a0bc0729c736871bef5d2d343997ad62d035ed43d945ee1b83/ezgif-4c2a328dcb0f74.gif" />&nbsp; &nbsp; &nbsp;&nbsp;<img width="600" height="898" width_o="600" height_o="898" data-src="https://freight.cargo.site/t/original/i/c7e4ab4af69d70d76f075c2d8399bbfaea2818556c0125366514f1b51a3ab0e5/ezgif-464bc4a582d33f.gif" data-mid="245691620" border="0" data-scale="31" src="https://freight.cargo.site/w/600/i/c7e4ab4af69d70d76f075c2d8399bbfaea2818556c0125366514f1b51a3ab0e5/ezgif-464bc4a582d33f.gif" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="600" height="898" width_o="600" height_o="898" data-src="https://freight.cargo.site/t/original/i/5c1f9eeeaf2875a9718fb99b4931cefea8701d777104b7fd7f9ca53f5206a32c/ezgif-4088a268a71f5d.gif" data-mid="245691621" border="0" src="https://freight.cargo.site/w/600/i/5c1f9eeeaf2875a9718fb99b4931cefea8701d777104b7fd7f9ca53f5206a32c/ezgif-4088a268a71f5d.gif" /> https://pablocachon.com/Oasis Tue, 17 Dec 2024 15:30:29 +0000 Pablo Cachon https://pablocachon.com/Oasis Oasis-Save the Lunchbreak PROMO &amp; ACTIVATION Description 2024 <img width="925" height="521" width_o="925" height_o="521" data-src="https://freight.cargo.site/t/original/i/a83287450277b124be6552b490f6bfbc08eef932cb41bff2b214c65a61cd45b3/Oasis_Irresistible_Lunchbreak_Rescue.png" data-mid="223477981" border="0" src="https://freight.cargo.site/w/925/i/a83287450277b124be6552b490f6bfbc08eef932cb41bff2b214c65a61cd45b3/Oasis_Irresistible_Lunchbreak_Rescue.png" /> Soft drink brand Oasis has recruited Irresistible Studios, director Jonty Toosey, and influencer Max Fosh to save lunchtimes with ‘Lunchbreak Rescue’. The campaign springboards off the understanding that adults across the nation are no longer honouring the ‘break’ part of their work ‘lunchbreak' – instead, they’re working, spending their precious time on chores and responsibilities. Tapping into Oasis’ status as a nostalgic drink recalling a childhood free of such shackles, the brand has come up with a solution: the only thing people need to save their lunchbreak from boring adulting is an Oasis. A series of ridiculous rescues carried out on the unsuspecting general public brings this joy back to adults. At the pull of a lever, tiny fleets of rescuers are summoned to carry out epic deliveries of the lunchbreak-saving liquid, putting bottles in hands and smiles on faces. Specialising in public installations that inject unexpected joy and magic into the everyday, director Jonty captures these rescues and priceless moments of surprise. The fully working Oasis toy cars used to deliver the soft drinks were created in partnership with MachineShop. STUDIOX EUROPE | CREATIVE DIRECTION <img width="1200" height="1559" width_o="1200" height_o="1559" data-src="https://freight.cargo.site/t/original/i/39da5d12cb487680cf35038dc9eea32eb84c34a8e5e04494526d46c5f6a2322b/filters_quality95.jpg" data-mid="223478021" border="0" src="https://freight.cargo.site/w/1000/i/39da5d12cb487680cf35038dc9eea32eb84c34a8e5e04494526d46c5f6a2322b/filters_quality95.jpg" /><img width="1280" height="604" width_o="1280" height_o="604" data-src="https://freight.cargo.site/t/original/i/fdfa009c4ef283d24868491e1626534b027dd8cf3f6d1738b3b65f62070b7cb2/oasis_greggs_d-copia.jpg" data-mid="223478017" border="0" src="https://freight.cargo.site/w/1000/i/fdfa009c4ef283d24868491e1626534b027dd8cf3f6d1738b3b65f62070b7cb2/oasis_greggs_d-copia.jpg" />