Description

LaLiga is the Spanish professional football competition, a global and innovative brand. To announce the beginning of the championship, we decided to unbox the official ball of the new season, the most iconic item of the competition. But if football is played with the feet, there was no point in unboxing with the hands. With this spirit was born Kick Off: the first unboxing that you do with your feet.

OGILVY | CREATIVE DIRECTION

The official ball for the 22/23 season -PUMA's Orbita model- was sent inside a sphere-shaped packaging, printed in 3D. With an ironic and fun tone, an instruction manual was screen printed on that same spherical box showing how to choose the most appropriate footwear to perform the unboxing with style, and warned of the need to keep it away from delicate objects or pets.


The One Show
Top 3 creative directors (Spain)
Gold pencil Direct Marketing-Physical Items
Silver pencil Design Promotional-Physical Items
Merit Award Design-Craft-Printing & paper craft

Cannes Lions

Shortlist Direct 
Shortlist Packaging

CdeC
Silver Craft  
Bronze Idea
Anuario Innovación

El Sol
Oro Media
Silver Design