Jeep Icon
PRINT
Description
2011
In 2011 we launched an international campaign called ICON. The idea behind the concept was to sell more than a 4x4 car, but an attitude, a spirit. To rescue the Jeep values and bring them back in a more youthful and modern way, we developed along with the campaign, a series of dealership posters that interpretaded the Jeep Icon in a more contemporary and joyful way, changing the look of those old fashioned dealerships into something more aligned with what the brand stands for today.
