SPOT TV

Description

2011

Jeep is a brand that needs no introduction. The legendary 4x4 was looking for a new positioning to celebrate its 70th anniversary. When a brand becomes an icon was the general concept of the first global campaign to be developed in an agency outside the United States for the US market. A campaign that became the key piece of the brand communication around the globe. We create different spots for both the American market and the Global market.