Jeep Car Wash
AMBIENT
Description
2011
To announce the new Jeep Wrangler in Spain, we decided to do an ambient campaign that would take the spirit of the brand to another level. Most Wrangler users use the car in the city, something that contradicts the spirit of the car, much more wild. So to introduce the new model in an unexpected way, we decided to do a "Wrangler" style car wash. A wild car wash So we decided to bring an elephant to wash the cars. We also created a graphic campaign to communicate the activation, inspired by the adventurous spirit of the car
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