Description

2016

It's a problem every parent has had to deal with, more times than they can remember: taking care of a beautiful, very young bundle of joy who just won't settle down to sleep. For such parents, who are probably operating on just under ninety minutes of downtime, it can be very exhausting when all the rocking, humming, and cuddling in the world has no effect.

Designed for Ford of Spain's Max range, the ‘smart’ crib replicates the aspects of a night time cruise that are amazing at inducing sleep for the young child in the backseat. By mimicking the distant rumble of the engine, the gentle rocking of the car and the glow from passing streetlamps, it simulates the most soothing parts of quiet car journey without anybody having to leave their bed.

OGILVY | CREATIVE DIRECTION

Cannes Lions_ 1 Gold 1 Bronze 6 Shortlist
Clio Awards_ 1 Bronze
El Sol_ 1 Gold 1 Silver 2 Bronze
El Ojo de Iberoamérica_ 2 Gold 3 Silver 2 Bronze 4th Best Local Idea (Spain) 2nd Best Advertiser of Spain (Ford)
Art Directors Club of Europe_ 1 Gold
FIAP_ 1 Bronze 1 Shortlist
Epica Awards_ 1 Bronze
C de C_ 1 Bronze 1 InBook
Inspirational_ 1 Gold 1 Silver 1 Shortlist
Sitges NEXT_ Next to Watch 2017
WPPED_ Cream Awards Winner
Spanish Effie Awards_ 1 Shortlist