The sound of Glory
DIRECT
Description
2016
The Ford Mustang is the icon of the oval brand, with a design that represents the American muscle cars, but it also has a sound that has become a legendary sound. To launch the new model in Spain we created an original direct marketing to potential buyers.
The Sound Of Glory is an identical reproduction of the Mustang's accelerator pedal that can be synchronized via FM dial with any car audio system. It works with an antenna and a sensor pressure, so every time you step on it, the pedal sends the information to your car's audio system that automatically reproduces the iconic sound of the new Mustang. Intended to reach an exclusive target, this simple mail delivered the adrenaline of accelerating an amazing car like the New Ford Mustang.
OGILVY | CREATIVE DIRECTION
Eurobest Grand Prix Radio
Cannes Lions Bronze Promo
El Ojo de Iberoamérica Shortlist Promo
The Sound Of Glory is an identical reproduction of the Mustang's accelerator pedal that can be synchronized via FM dial with any car audio system. It works with an antenna and a sensor pressure, so every time you step on it, the pedal sends the information to your car's audio system that automatically reproduces the iconic sound of the new Mustang. Intended to reach an exclusive target, this simple mail delivered the adrenaline of accelerating an amazing car like the New Ford Mustang.
OGILVY | CREATIVE DIRECTION
Eurobest Grand Prix Radio
Cannes Lions Bronze Promo
El Ojo de Iberoamérica Shortlist Promo
Awards: Cannes Lions Bronze (Radio)