Ford Esus
ACTIVATION
Description
2017
We live in big cites, surrounded by buildings andenvironments made of concrete. Forgetting the importanceof going out and how good it is for us to be in contact withnature. In order to launch an off-road car. we needed to sellpeople more than the vehicle features, but a lifestyle thatseems to be forgotten by many people swallowed by theirdaily routines.
ESUS is a home device that contains a plant,which is connected to your Ford Ecosport, and identifieswhether you are in the city or in the nature, and only whenthe car goes out to nature, the plant receives what it needsto stay alive, reminding people the importance of keepingthe balance in between nature and concrete.
OGILVY | CREATIVE DIRECTION
ESUS is a home device that contains a plant,which is connected to your Ford Ecosport, and identifieswhether you are in the city or in the nature, and only whenthe car goes out to nature, the plant receives what it needsto stay alive, reminding people the importance of keepingthe balance in between nature and concrete.
OGILVY | CREATIVE DIRECTION
