Description

2024

Your pass to summer's biggest events. Coca-Cola is encouraging fans to take a break, connect with friends and unlock chances to win unique experiences at major music and sporting events this summer.

Prizes include festival tickets for All Points East, Boardmasters, Brighton Pride, Sziget in Budapest, Lollapalooza Berlin and more, plus tickets and spending money to the UEFA EURO group stages and quarter finals in Germany. Entrants are also in with a chance to win tickets for the 2024 Summer Olympic Games in Paris.

The ‘Endless Summer’ on-pack promotion runs for seven weeks from 1st April until 19th May, with a total of 295 pairs of tickets up for grabs. The campaign is designed to help retailers tap into key consumer passion points and experiences and help drive their Coca-Cola Original Taste and Coca-Cola Zero Sugar sales in the run up to summer. To enter the free prize draw, shoppers are invited to scan QR codes on promotional packs, which will direct them to the Coke App. Once registered, they can then play an exclusive mini game within the Coke App to earn wrist bands, that can be used to enter the prize draws.

STUDIOX EUROPE | CREATIVE DIRECTION