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Conceptualization and development of the campaign.
An action created by Leo Burnett Iberia for the Altius Foundation to raise money for the education of needy children in Latin America.

Oro
El Ojo de Iberoamérica
El Ojo Directo

Plata
El Ojo De Iberoamérica
Campañas Integradas

Bronze
Cannes Lions
Promo & Activation Lions
Best Use of Merchandising/In-Store Marketing, including Promotional Packaging

Shortlist
Cannes Lions
Promo & Activation Lions
Charities, Public Health & Safety, Public Awareness Messages

Shortlist
Cannes Lions
Direct Lions
Ambient Media & Print Collateral, Non-Mail (Small Scale)

Gold Award
Ads Of The World
Direct Marketing

Plata
El sol
Marketing Promocional

Media Idea of the Week
Advertising Age jun

Bronze Award Advertising Age
Promo

Big Idea & Case Studie In Cream Inspiting innovation

Shortlist
ADC*E